Amaravati, February 09, 2026: The Andhra Pradesh Tourism Department is driving a fresh push to showcase the state's lesser-known rural treasures and vibrant culture.
Through a smart partnership with Volunteer Yatra, influencers from across India explored areas like Visakhapatnam, Araku Valley, Lambasingi, and Konaseema capturing traditions, scenic beauty, and festivals such as Sankranti celebrations.
The two-phase social media effort delivered cinematic reels, drone views, and authentic stories that reached over 9 million people and sparked more than 1,000 direct booking inquiries.
