Newsroom, November 27, 2025: The electrifying soundtrack driving Tata Motors' "The Original. The Legend. The Return." promotional video for the 2025 Sierra revival comes from Hyderabad's own Nikhil Kalimireddy—better known as DJ Kalmi—the producer behind the global smash "Big Dawgs" with Hanumankind. The atmospheric, high-energy composition has struck a chord with viewers, perfectly syncing with the vehicle's blend of retro charm and modern edge, earning praise for its cinematic punch and seamless fusion of electronic pulses with Indian flair.
Kalmi, who grew up in the City of Destiny, Visakhapatnam, is a self-taught talent who began producing on his mother's laptop during engineering college. Drawing inspiration from Flume and Odesza, he crafted a sound that resonates across borders. His work on the Sierra campaign marks a homecoming of sorts, showcasing Telugu creativity on a national stage while amplifying the vehicle's bold identity. The video's viral spread has spotlighted Kalmi's versatility, from hip-hop dominance to automotive anthems, solidifying his rise as a sought-after name in both music and branding.
