Newsroom, November 13, 2025: Production house Dawn Pictures, behind Sivakarthikeyan's Parasakthi, faced swift backlash after a tweet boasting 15 million "organic" views for the song Adi Alaye, laced with sarcasm via "IYKYK" and capital "ORGANIC," seen as a jab at Vijay fans over bot suspicions in his Thalapathy Katcheri track's numbers.
The post, meant to celebrate the milestone, instead fueled a social media storm, with Vijay supporters sharing screenshots showing Adi Alaye at 13 million views and accusing exaggeration.
Neutral voices urged producers to avoid stoking rivalries, warning it breeds hate and hurts Kollywood's image. Sivakarthikeyan's rising profile risks a dent from the controversy, highlighting how fan feuds can overshadow talent.
